Project information
The project is funded with 
Location 
Duration of the project 
Time status 
Focus area 
Project links 
To achieve sustainable development, we need to rethink our consumption habits and move away from a “throwaway” culture toward a more circular economy. This includes the clothing consumption of children and young people. As long as ideals dictate that clothes must always look brand new and unused, the fashion market will remain as it is. On social media, we see a growing movement of slow and fair fashion influencers encouraging sustainable style. Having these voices in your feed can be a powerful motivator.
Gottsunda Teater believes that young people in socioeconomically disadvantaged areas are often overlooked by this movement—places where second-hand clothing has historically been associated with poverty rather than environmental awareness. The organization is based in such an area and is uniquely positioned to reach this audience. By collaborating with local stakeholders, Gottsunda aims to make the district a positive example for other communities to follow.
Through this project, Gottsunda Teater seeks to inspire and engage young people, contributing to a more inclusive and climate-conscious youth culture.
What’s happening in the project?
- Phase 1: Preparatory work and research, including interviews with young people about their views on fashion and consumption. Experts and researchers will be involved through a conference, and youth will participate in sustainability workshops.
- Phase 2: Creation of a dance performance based on insights gathered during the first phase.
- Phase 3: A major effort to engage young people in Gottsunda through collaboration with local actors. Influencers and other creative role models will be invited to inspire and involve youth in innovative ways.
Why is the project supported?
Today, global consumption far exceeds the planet’s capacity, with painful and unequal consequences for both the environment and human health. By inspiring and paving the way for behavioral change—as this project does—we can establish structures that promote more sustainable consumption and production.
