Canopy

Paper packaging has a massive and rapidly growing impact on the world’s forests. Three billion trees are logged each year to make packaging, with many of these trees coming from ecologically-critical tropical forests in Southeast Asia and South America. With that number slated to double by 2035, we have a narrow window of opportunity to transform the paper-based packaging supply chain to safeguard the world’s climate, biodiversity and forest ecosystems.

Canopy’s Pack4Good campaign tackles one of the root causes of tropical forest degradation and deforestation: unsustainable supply chains. Through Pack4Good, Canopy will work with major corporate packaging consumers to develop and implement cutting-edge environmental policies that commit to ending sourcing from the world’s remaining high-carbon tropical rainforests and other critical forest landscapes, and to prioritizing sustainable alternatives to tree fibre. By galvanizing the support of many of the world’s largest corporate consumers of packaging, Canopy will shift the supply chain to smarter resource-efficient design, Next Generation Solutions and tropical forest conservation.

The Postcode Foundation supports the project with SEK 6,000,000.

Vad händer i projektet

Projektet består av tre delar. I det första engageras företag som köper in stora mängder pappersförpackningar till sin verksamhet att ansluta sig till initiativet Pack4Good. I projektets andra del arbetar Canopy direkt mot förpackningsproducenter för att uppmana dem att anta Pack4Good-åtaganden. I projektets tredje del arbetar Canopy direkt mot entreprenörer inom nästa generations förpackningslösningar i syfte att hjälpa dem skala upp. Dessutom engageras anslutna företag i att ställa krav mot beslutsfattare gällande skogsbevarande och i kommunikationsinsatser mot konsumenter.

Varför fick projektet stöd?