Tactical Tech

If the service we use is free, then we are most likely not the customer. We are the product. This price tag, that our personal information is used and sold to other actors without either transparency or consideration of ethical considerations, has meant that methods for tailoring messages and manipulating people’s worldview have taken hold. […]

If the service we use is free, then we are most likely not the customer. We are the product. This price tag, that our personal information is used and sold to other actors without either transparency or consideration of ethical considerations, has meant that methods for tailoring messages and manipulating people’s worldview have taken hold. This not only leads to increased polarization, it also threatens the democratic processes in society.

In this project, the Swedish Postcode Foundation, together with The Tactical Technology Collective (TTC), wants to make visible how personal information is used in political campaigns with the aim of creating opportunities for voters to make informed choices and feel confident in the democratic system and thereby strengthen democracy.

The Postcode Foundation supports the project with SEK 2,720,000.